movie marketing

Marketing Tip: Start the Conversation

Reach out to these influencers by developing meaningful, on-going relationships. Someone who mentions your movie acts as a recommendation—and if they do it more than once it’s very sincere promotion. Be sure your movie...

Why Your Brand Designer Asks So Many Questions

A Great Brand Design Is Built on a Solid Foundation The visual identity of a business can’t just be what someone thinks looks good. An effective brand must: accurately represent the business; engage positive...

Marketing Tip: The Publicity Stunt (Video)

By definition, remarkable things get remarked upon. We are a strong believer that word of mouth is the most powerful form of marketing. If you want to leverage viral marketing of any sorts, you...

Use Social Competitions & Quizzes to Promote your Project

It may not be the most innovative way of driving engagement online, but quizzes and competitions are a good balance of low risk and high reward. They virtually never fail to drum up buzz,...

Distribution Tip: Hit The Festivals

First of all, you need to make a film that has a universal appeal if you want to venture out into the global market. After completely understanding the type and genre of film that...

Television Syndication Pre-sale

Television syndication also provides a production company with pre-sale financing. If the distributor is a financially sound company, the production company can obtain a production loan using the syndication agreement as collateral. The amount...

Marketing Your Project is Everything

Marketing is such a huge element of his job that Mansfield refers to Monterey Media as a marketing company that is also an independent film distributor. “It’s not about getting the film on Amazon...

Email Trends: Use Bold Typography to Market Your Project

Here are some examples of brands getting their message across with typography that’s big, bold, and beautiful. MADE Many retailers rely on the power of product imagery to catch subscribers’ attention. But does every...

Cheap Web Design Will Cost Your Project

Running a movie production is expensive. It seems like someone else has their hands in your pocket every time you take a step. Watching dollars fly out the door to your various service providers...

Recipe for the Ideal Web Page To Market Your Project

Every movie website has its purpose. And, whether that’s to sell a product or enhance a brand, it needs to have the right mix of components to create the ideal web page. These ingredients, when...

TV Commercials: Make Sure To Rehearse Blocking

When you move from scene to scene, you should consider running a rehearsal on-set for blocking (an actor’s movement through the scene). While full rehearsals can drain an actor emotionally before the camera rolls,...

10 Tips for Working With Hollywood Spokespeople

10 tips for brands who use celebrities as spokespeople: Be specific in your legal agreement with exactly what is expected of the celebrity. Establish the number of appearances and number of production dates.  Set a...

Involve Your Audience In Making Your Film (Video)

In the months leading up to the launch of The Dark Knight, Warner Brothers launched the award-winning “Why so Serious?” campaign, which brought Gotham City to life. The video below shows how the campaign encouraged...