Stats: Giving By Generation

  • Baby Boomers give an average of $1,212 USD annually (NeonCRM). Their top five causes are health and wellness (13%), children and youth (12%), human and social services (10%), animals and wildlife (9%), and faith and spirituality (9%) (Global Trends in Giving Report).
  • Gen Xers give an average of $732 USD annually (NeonCRM). Their top five causes are children and youth (17%), animals and wildlife (11%), health and wellness (10%), human and social services (8%), and hunger and homelessness (7%) (Global Trends in Giving Report).
  • Millennials give an average of $481 USD annually (NeonCRM). Their top five causes are children and youth (16%), animals and wildlife (13%), health and wellness (9%), hunger and
    homelessness (8%), and education (7%) (Global Trends in Giving Report).
  • 67% of donors volunteer locally, 72% sign online petitions, and 56% attend fundraising events (Global Trends in Giving Report).
    85% of volunteers donate to the nonprofits that they volunteer for (Global Trends in Giving Report).
    The estimated value of a volunteer work hour is $25.43 USD (Independent Sector).

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