Serena Williams: Bumble – In Her Court (PSA)

As a social network rooted in promoting kindness, respect, and empowerment, Bumble is a safe place for people to look for love. We’ve changed the archaic rules of the dating game so you can form meaningful relationships in a respectful way. On the app, a match is created after two users have mutually right-swiped on one another’s profiles. From here, women on Bumble can either start a chat with their new match or continue swiping through other profiles on the app. On Bumble, women always make the first move.

If the match is a same-sex match, either person can start a chat within 24 hours of being matched. If a chat isn’t initiated within 24 hours, the match expires. Men can’t initiate a conversation with women, but they can show they’re especially interested by using the daily 24-hour extend feature or a SuperSwipe! By encouraging our users to make the first move, we’ve seen over 3 billion messages sent worldwide!