Mobile Gaming Spikes Amid Pandemic
Mobile gaming engagement is unsurprisingly up during the current coronavirus pandemic, according to stats provided by IronSource. Data pulled from locations such as China, Italy, South Korea and the U.S. shows an increase in game installs and higher interaction with ads.
China showed a 60 percent increase in weekday gameplay since the country went into lockdown. A bump of 25 percent for installing new mobile games was observed in the U.S., and China saw an increase of 15 percent in ad engagement despite a dip in brand advertising spending.