By definition, remarkable things get remarked upon. We are a strong believer that word of mouth is the most powerful form of marketing. If you want to leverage viral marketing of any sorts, you must begin by doing something worth talking about. Do something retainable and memorable.
When Game of Thrones marketed their latest series in the UK, they erected a bus-sized dragon’s head, appearing to have been washed up on a Dorset beach.
When Chronicle was launched, they flew remote controlled humans through New York City, scoring free publicity from hundreds of media outlets. Do something remarkable.