There isn’t any one distribution model that fits all films. We liken it to the economy. You have the rich people in control, the poor people and then a huge middle class. There’s not really an average right now, especially with digital distribution. Almost 60% of the films selected to screen at the Sundance Film Festival never get picked up for distribution. The point being that even screening at a big name festival doesn’t ensure your film’s distribution.
In fact, sometimes smaller festivals might make better sense for your particular project. We have a film right now that’s a two-hour doc and while large festivals are good, a lot of festivals would view a two-hour doc as a major deterrent. The film had its U.S. premiere. While a big festival doesn’t ensure distribution, bigger conferences like Toronto, Sundance and SXSW are where 90% of our films come from.