Festivals Aren’t the End-All-Be-All of Distribution
There isn’t any one distribution model that fits all films. We liken it to the economy. You have the rich people in control, the poor people and then a huge middle class. There’s not really an average right now, especially with digital distribution. Almost 60% of the films selected to screen at the Sundance Film Festival never get picked up for distribution. The point being that even screening at a big name festival doesn’t ensure your film’s distribution.
In fact, sometimes smaller festivals might make better sense for your particular project. We have a film right now that’s a two-hour doc and while large festivals are good, a lot of festivals would view a two-hour doc as a major deterrent. The film had its U.S. premiere. While a big festival doesn’t ensure distribution, bigger conferences like Toronto, Sundance and SXSW are where 90% of our films come from.