Do Something Remarkable: The Publicity Stunt (Video)
Seth Godin, one of the brightest minds in the marketing world, summed it up perfectly when he said: “by definition, remarkable things get remarked upon”. I am a strong believer that word of mouth is the most powerful form of marketing. If you want to leverage viral marketing of any sorts, you must begin by doing something worth talking about.
When Game of Thrones marketed their latest series in the UK, they erected a bus-sized dragon’s head, appearing to have been washed up on a Dorset beach.
When these guys launched Chronicle, they flew remote controlled humans through New York City, scoring free publicity from hundreds of media outlets. Do something remarkable.