Walt Disney has signed a nonexclusive distribution deal for its streaming service Disney+ with Comcast-owned European pay TV giant Sky as part of a new multi-partnership between the companies.
The fact that it is not exclusive means that other U.K. pay TV and mobile giants, such as Liberty Global’s Virgin Media and BT, could also unveil distribution deals for Disney+.
Disney+, which launches in the U.K. and other major European markets March 24, will first become available on high-end pay TV service Sky Q, followed by Sky’s streaming service Now TV in the coming months. The new deal between the industry giants also includes the first-pay window for 20th Century titles.
The Disney+ deal continues Sky’s strategy of serving as an aggregator of streaming services and content. It also offers Netflix, all Warner content and BT Sport.
The Disney+ deal extends the long-running relationship between Disney and Sky, which have struck various previous content licensing deals. Comcast beat out Disney for ownership of Sky in 2018.