How to Create a Teaser Trailer on a Budget
Low Budget Teaser Trailers
Think about the type of teaser trailer you want to create. For low budget projects, videos can be used to build awareness, foster engagement (motivation to buy/rent, get involved, etc.) and educate. There are many angles to take your video. Content can include:
- Testimonials from crew, cast, director and producers
- Behind-the-scenes clips
- Event preparations
- Explanations of what the film is about
- Interviews or meet-the-team segments
- Stats on comparable film performances
Think about the visual content and feel you want to portray as well. Do you want to use people or images throughout?
The length of your video will also depend on where you will use your video (see below) as well as your audience and the overall message you are trying to get across. Most Hollywood studio teaser trailers tend to run 30-90 seconds long (great for social media!) while testimonial, impact or interview videos tend to be longer.
Where to use Teaser Trailers
As you strategize your video idea, you must also consider where your video will be used. Will it be shown at an in-person meeting or event? Embedded on your website? Used across your social media channels? The where will affect the how and the what.
Ideas for where to use teaser trailers:
- Email. Personalized email videos can inspire your audience to get involved. It is also a way to create personalized content that drives action.
- Distribution meeting. A mission-driven or explanatory video during distribution meeting can provide additional information on why your film is so important to support.
- Instagram. Video clips under a minute work well on this visually-driven platform as a way to showcase your personality and brand while keeping your mission top-of-mind.
- Facebook (or Facebook Live). Easily still the largest social media platform, Facebook videos can provide a sneak peek into your film, rally large audiences and entice others to share your visual content with friends and family. These videos can also live on as a standard part of your Facebook page.
- Website. Think about using video on the home page of your website or on a key info page or other call-to-action areas where moving images and explanations may speaker louder than text.
It’s all about the content
While you may have a handful of wonderful stories to share with your audience, careful that you don’t pack everything into one video. Concentrate on telling one story at a time and establish a “hook” to grab your audience’s attention from the get-go.
The music you choose and the images shared will also influence your audience. Consider which of these elements will drive emotion, portray the personality of your brand and give your video the same feeling as one would get if they had an in-person conversation with you.
Tips for low-budget, high-yield teaser videos
While not everyone has the resources to hire professional videographers with high-tech equipment, in the age of smartphones, you’re in luck. You can still produce quality video on your own with a few helpful tips.
- Use a tripod to avoid shakiness.
- Think about the lighting (avoid direct sunlight. Dawn and dusk are great times to shoot).
- Keep backgrounds neutral and focus on zoomed-in shots of your subjects (top of head to collarbone).
- Purchase a lapel microphone connected to your phone’s audio jack to ensure crisp voices.
- Choose your music wisely (and legally). A good royalty-free source is Bensound.
- Capture more footage than you might need and edit for use. A few free/low-cost editing tools include: Animoto, Masher and WeVideo.
Good luck with your project!