Networking

10 Tips for Working With Hollywood Spokespeople

10 tips for brands who use celebrities as spokespeople: Be specific in your legal agreement with exactly what is expected of the celebrity. Establish the number of appearances and number of production dates.  Set a...

Involve Your Audience In Making Your Film (Video)

In the months leading up to the launch of The Dark Knight, Warner Brothers launched the award-winning “Why so Serious?” campaign, which brought Gotham City to life. The video below shows how the campaign encouraged...

3 Tips To Grow Your LinkedIn Network

We aren’t worried if we haven’t met you in person when connecting on LinkedIn. After all, we are almost at capacity with nearly 10,000 LinkedIn connections.  1. Help Me, Help You If you are...