Marketing

Do Something Remarkable: The Publicity Stunt (Video)

Seth Godin, one of the brightest minds in the marketing world, summed it up perfectly when he said: “by definition, remarkable things get remarked upon”. I am a strong believer that word of mouth...

30 Post-Event Survey Questions (Why They Matter)

Event surveys are a tool businesses and other entities use to capture valuable feedback before, during and after an event. What is an Event Survey? Pre-event surveys are helpful if your project is interested...

Marketing Tip: Start the Conversation

Reach out to these influencers by developing meaningful, on-going relationships. Someone who mentions your movie acts as a recommendation—and if they do it more than once it’s very sincere promotion. Be sure your movie...

Why Your Brand Designer Asks So Many Questions

A Great Brand Design Is Built on a Solid Foundation The visual identity of a business can’t just be what someone thinks looks good. An effective brand must: accurately represent the business; engage positive...

Marketing Tip: The Publicity Stunt (Video)

By definition, remarkable things get remarked upon. We are a strong believer that word of mouth is the most powerful form of marketing. If you want to leverage viral marketing of any sorts, you...

Use Social Competitions & Quizzes to Promote your Project

It may not be the most innovative way of driving engagement online, but quizzes and competitions are a good balance of low risk and high reward. They virtually never fail to drum up buzz,...

How Digital Marketing Helps Promote Entertainment Projects

Search Engine Marketing (SEM) is one of the most effective ways to find interested clients. This form of advertising puts your brand in front of potential customers just as they are researching companies like...

Marketing Your Project is Everything

Marketing is such a huge element of his job that Mansfield refers to Monterey Media as a marketing company that is also an independent film distributor. “It’s not about getting the film on Amazon...

Cheap Web Design Will Cost Your Project

Running a movie production is expensive. It seems like someone else has their hands in your pocket every time you take a step. Watching dollars fly out the door to your various service providers...

Recipe for the Ideal Web Page To Market Your Project

Every movie website has its purpose. And, whether that’s to sell a product or enhance a brand, it needs to have the right mix of components to create the ideal web page. These ingredients, when...

10 Tips for Working With Hollywood Spokespeople

10 tips for brands who use celebrities as spokespeople: Be specific in your legal agreement with exactly what is expected of the celebrity. Establish the number of appearances and number of production dates.  Set a...

Involve Your Audience In Making Your Film (Video)

In the months leading up to the launch of The Dark Knight, Warner Brothers launched the award-winning “Why so Serious?” campaign, which brought Gotham City to life. The video below shows how the campaign encouraged...

Do Brand Guidelines Matter?

Yes. Wow, that was easy and you didn’t even have to read anything! Just for fun, let’s expand upon that answer. In order to truly understand how important brand guidelines are, you must first understand why they are...

How to Identify, Grow, and Retain Your Fan Base

Your Social Media Channels can help you to filter for anyone who has a lot of activity and engagement in your digital media messaging.  How can you identify your multichannel audience? Try filtering for...

13 Tips to Get Your Film Noticed

For small businesses operating on a shoestring budget, it can be tempting to save money by not setting aside funds for marketing. But if your marketing strategy is to rely on word of mouth...

Marketing Personalization Really Works

Regardless of what business you’re in, or how long you’ve been doing it, the greatest marketing challenge is as old as time: reaching your audience. As self-serve advertising becomes more commonplace, competitive saturation is...

So Your New Website is Live. Now What?

You’ve had a whirlwind few months – going back and forth with designers, developers, writers, and project managers to ensure your new website is beautiful and functional. Every last icon, image, letter, and pixel has been...

Infinite Marketing Loop: Website Optimization

Every digital agency has their own set of guiding principles and philosophies. This is what makes each unique, and one more compatible with your business than the next. For that reason, most design firms...

3 Tips To Grow Your LinkedIn Network

We aren’t worried if we haven’t met you in person when connecting on LinkedIn. After all, we are almost at capacity with nearly 10,000 LinkedIn connections.  1. Help Me, Help You If you are...

3 Website Management Tips Made Easy

When we design a website, there are always two important people in mind: the person who visits the website and the person who manages the website. Of course, the site has to appeal to...

Website Looks Aren’t Everything

Whether it be informational, transactional, or measured by leads and inquiries, every website has an objective. You might have the most stunning layout and site design in the world; the pride of your brand...

9 Best Chatbot Platform Tools for Your Project

These platforms simplicity make it ideal for entrepreneurs and marketers in smaller companies, while its technology makes it suitable for enterprise customers. 1. ChattyPeople Chattypeople is the best chatbot platform for creating an AI chatbot...

2 Tips Using Snapchat to Promote a Film Project

Does your small business’s target audience align with Snapchat’s user demographic? 1. Your target audience Snapchat’s demographic is users ages 16 to 24, but I predict this age range will drastically shift to 18...

4 Tips Film Projects Can Leverage Local News

Reporters and journalists are being filmed constantly and some of them have a large number of subscribers on their personal channels, as well as their news channel. 1. Leverage a news channel’s YouTube page....