1. Leverage a news channel’s YouTube page.
Reporters and journalists are being filmed constantly and some of them have a large number of subscribers on their personal channels, as well as their news channel. Find local reporters and channels that report on your topic of interest and search for them on YouTube. If they can’t feature you in a story, ask them if they would feature you in a story for YouTube only. Let the content live on their channel and promote it.
2. Ask reporters and news stations to post on Facebook.
Many news channels also have a large following on Facebook, as do their reporters. Journalists and reporters are usually verified automatically on Twitter and Facebook via their employment contracts with the news stations. This adds value to their page, even if their following isn’t as large as other related pages. The other thing we should remember is that Facebook now allows for video footage to be uploaded directly to their platform and for videos to featured on pages. If a reporter or channel is willing to do a short story on you for Facebook only, take it.
3. Inquire about their mailing lists.
Find out if local news stations or reporters send a newsletter or have a mailing list. If they feature you in any way, ask if your story could also be part of that newsletter or email. There may be policies in place to keep them from being able to do this, however that depends on the story and the situation. It can’t hurt to ask.
If a reporter or journalist from a local news station agrees to do a story on you, don’t let them carry the weight of promoting it alone. Ask them how they plan to promote it and offer your own supplemental promotion. Find a way for the story to be beneficial for everyone.