30 Post-Event Survey Questions (Why They Matter)
Event surveys are a tool businesses and other entities use to capture valuable feedback before, during and after an event.
What is an Event Survey?
Pre-event surveys are helpful if your project is interested in learning about attendees and their expectations for the event.
Mid-event surveys often tackle a project’s in-the-moment need to gauge the success of an event, as well as let attendees know their feedback is valued.
Finally, post-event surveys provide insight into the pros and cons of the event, allowing you to fine-tune your processes for the next time.
Why are Post-Event Surveys Important?
While there are definite benefits to surveying before, during and after an event, many projects choose to send just one survey post-event to avoid overwhelming event stakeholders.
Why are post-event surveys so important? Like we mentioned earlier, they’re perfect for projects looking to understand the event from the perspective of attendees, speakers and even fellow staff members.
With the right questions, a survey can gauge the overall success of an event, provide invaluable data about everything from the speakers to the foods and location, and leave a project with action items for the next event.
Chances are, some of the feedback will be positive, and some of it will leave you feeling a bit defeated. Just remember; all feedback is valuable because it helps you adapt and grow.
Structuring & Sending Post-Event Surveys
According to Survey Monkey, respondents are more likely to finish shorter surveys.
So, it’s best to keep your survey between one and ten questions if possible.
Ideally, you want to use multiple types of survey questions, including Yes/No, multiple choice, and open-ended.
Another way to get your questions answered is to place questions that are quick and easy to answer at the top of the survey and those that take more time and thought at the bottom. That way, respondents will feel as though it won’t take them very much time and will be happy to continue answering.
- Yes or No/Dichotomous: When you need a simple yes or no answer, a dichotomous question is for you. Of course, you can always allow your respondent to expand on their answer, particularly if they answered “no.”
- Rating/Multiple Choice: If you’re looking to have survey respondents rate on a scale, or you have pre-chosen answers, multiple choice or rated answers (also known as semantic differential) are ideal.
- Open-ended questions: These questions give your respondents the freedom to express their opinion and provides context for some of the respondent’s previous answers.
Most projects distribute surveys online — that’s what I did when we sent ours out, since we thought the response rate would be higher.
However, some choose to send a physical copy along with a return envelope through direct mail. If you do decide to go the more popular online route, there are multiple free or reasonably priced software programs, including Survey Monkey, Survey Planet and Zoho.
Some of these online survey creators have event-specific templates, which you can fine-tune to meet your event and project’s specific data needs. Once you’ve completed the survey, distribute it online through:
- Social media
- Embedded on your website
What if They Don’t Respond?
Truth be told, distributing the survey isn’t the hard part; it’s encouraging folks to respond that often stumps staff.
To encourage responses, try the following:
- Send the survey out no later than 48 hours after the event.
- Ensure you’re sending out each survey to the right audience. You don’t want attendees to get survey questions meant for presenters and vice versa.
- Keep the survey succinct and relevant to the event (this means no extra questions for data-capturing purposes!).
- Increase buy-in with an incentive, such as discounted ticket prices to the next event or a raffle entry.
- Re-send the survey link to those who haven’t responded after a week, along with a personal request from a member of your staff or event committee member.
30 Post-Event Survey Questions
Now that you have the background, you’re ready to find the best questions for your unique survey. The 30 post-event questions I’ve listed below are separated by intended recipient: attendees, sponsors, presenters and fellow staff.
Take a moment to read these questions, choose the ones that best relate to your audience, and fine-tune them to relate to your event.
19 Event Survey Questions for Attendees
Yes or No:
- Would you recommend this event to others?
- Did the event meet your expectations?
- Was the event structured well?
- Do you plan to attend another event in the future?
- Did the event improve your “purpose of the event” (provide skills/broaden your knowledge/introduce you to others)?
- Would you like to learn more about volunteering or becoming a member of the event steering committee?
- How would you rate the event?
- How would you rate the date and time of the event?
- How would you rate the event’s location?
- How would you rate the food?
- How would you rate the entertainment/programming/speeches?
- How would you rate the cost?
- Was the event length just right, too long, or too short?
- Why did you decide to attend this event?
- What did you like about the event?
- Where can we improve for next time? ( What would have made the event better?)
- What was your biggest takeaway?
- Are there any topics you’d like us to cover in future events?
- Please share any additional suggestions for future events.
6 Event Survey Questions for Sponsors, Presenters and Volunteers
Yes or No:
- Did you receive all the information you needed before the event?
- Would you be interested in partnering with our project again for a future event?
- Did you have all the equipment and support you needed to effectively present/sponsor?
- Volunteers, did you feel prepared to assist with the event?
- What can we do differently to improve the event experience in the future?
- Please share your thoughts on the event overall.
5 Event Survey Questions for Staff
Yes or No:
- Did the event meet our project’s objectives?
- Would you consider the event “successful?” Why or why not?
- What was the highlight of the event?
- Do you have any suggestions for future events, including date/time, venue, speakers, sponsors?
- What can we do to improve for the next event?
As you dive into the process of creating a post-event survey, don’t hesitate to use the questions listed above as a starting point.